Without a doubt, platforms like Facebook, Twitter, Foursquare and Pinterest are on trend, but the benefit that can be extracted varies from hotel to hotel.
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It’s critical that we secure your brand and product names on all major social media channels. Even if you’re not ready to launch an active presence yet, at least secure your company handles on social networks such as Twitter, Facebook, YouTube, Pinterest, SlideShare, Flickr, Instagram and others.
Ideally your company handle will be consistent across all social media channels (e.g., @yourcompanyname), because once you start setting up variations on different channels, it makes it more difficult for your prospects, customers and fans to find you.