The most generalised statement we hear is, "I would like to be number one on the search engines". This is where our years of experience and an extensive range of proven strategies will bring you targeted results.
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Search Engine Optimisation, SEO, is primarily concerned with advancing the goals of a website by improving the number and position of its search results for a wide variety of relevant keywords. SEO strategies can increase both the number and quality of visitors, where quality means visitors who complete the action hoped for by the site owner (e.g. make a purchase, make contact, subscribe to a database or bookmark in social media). Overly broad search optimization can hinder marketing strategy by generating a large volume of low-quality enquiries that cost money to handle, yet result in little business.
There are numerous factors that can affect how a website ranks on search engines. Some of these factors are obvious and others are less obvious, and much harder if not impossible to prove. Furthermore, each search engine weights each of these factors differently, places the emphasis in different spots and changes their criteria regularly to prevent abuse of the system.