Still, we get a lot of puzzled looks when we tell people that having a blog is the single most important thing a business to advance online.
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But over time, as you write more posts and share more of your expertise, you’re website will change from ‘just another blog’ into a powerful demonstration of your knowledge in a field. When somebody visits your site and sees the insights you’ve shared on a subject, along with the community of people who respect and seek that insight, it will be clear that you’re genuinely an expert in the field. Being an expert is a good thing. You may get consideration for careers, awards, or consulting opportunities.
Ultimately, search engines want to deliver results that are helpful to their users. When you write a series of in-depth, valuable articles around a topic, Google takes notice.
Each high-quality blog post that you publish is another opportunity to get traffic from search.